Goetz Frank
Architect | Principal
About Ascend Architecture
Mission
Elevating Your Vision
At Ascend Architecture, we create finely crafted architecture through a contextual, organic design approach in a highly collaborative environment.
We believe context extends beyond the physical site to include the urban fabric, cultural environment, and—most importantly—our clients. Their vision, program, and aspirations are central to every project we undertake.
Our organic design process is both responsive and layered. By integrating clients and team members throughout the project’s evolution, we ensure thoughtful collaboration and careful review at every stage. Just as a tree grows by adding layers over time, our approach allows each project to develop organically—elevating your vision into a refined architectural reality.
About Us
Who We Are
At Ascend Architecture, we believe great design begins with deep understanding. Based in Northern California, we are an emerging firm guided by a vision to shape a future where architecture is crafted with care, rooted in context, and elevated through collaboration.
We partner with clients, consultants, and communities to create spaces that are both functional and meaningful—responding to place, purpose, and people. Our approach is iterative and inclusive, grounded in listening and refined through dialogue. We aim to become a trusted partner for those seeking architecture that reflects their aspirations, enhances everyday experience, and stands the test of time.
Whether reimagining a private residence or contributing to a larger civic or commercial project, we are driven by the belief that design should not only serve but also inspire.
Core Values
What We Stand By
Context
Rooted in place, culture, environment, and our client's aspirations
Craft
Thoughtful, layered, and refined design
Collaboration
Built through openness and shared vision
Integrity
Guided by care, clarity, and purpose
Goetz Frank
Architect | Principal
Stephanie Hallam
Interior Designer
Natalia Cervantes
Job Captain
Maud Vikjord
Job Captin
Jing Xie
Architect
Ahlam Reiley
Architect
Our People
Meet the Team
Ahlam Reiley
Architect
Jing Xie
Architect
Maud Vikjord
Job Captin
Natalia Cervantes
Job Captain
Stephanie Hallam
Interior Designer
Our Clients
Partners
Diamond Construction | Jeff Stone
Griggs Resource Group | Brian Griggs
Danco Group
Gera Development
Myrtle Investors LLC
Satellite Affordable Housing Associates
Sunflower Hill
Episcopal Church of St. John the Baptist, Aptos
People’s Housing
23 Altarinda Investors LLC
Sean Whelan, Developer
Friends of Tahoe Truckee Waldorf School
Daniel Fraiman Construction
Reyes General Construction
14144 Hansel Investors LLC